Ad Analysis: Skyy Vodka She gets home from a long day of school and work, but she’s ready to throw some heels on and go out for a drink. Skyy vodka is a product intended to quench the thirst of an individual that’s ready to have an alcoholic drink, but still maintain the classy appeal.
The advertisement that I chose deal with Skyy Vodka, and it has without doubt become the most sexual product; it shows women as an object of sex to the male customers. Every now and then, beautiful women with expensive clothes confront by the advisers to underline the physical attractivenes.
Free Essay: Skyy Vodka Advertising the patriarchal way An advertisement like the Skyy Vodka ad is eye-catching for many reasons. For starters, it is not just.
Repesentation in Skyy Vodka Advertising Essay Sample. Women have become increasingly objectified in advertisements over the years. Alcohol advertisements especially objectify women by seeing them simply as objects. After analyzing four Skyy Vodka advertisements, I realized that they all dehumanize and objectify women.
Repesentation in Skyy Vodka Advertising. Topics: Gender. I will discuss the advertisement piece throughout the essay and emphasize its aspects throughout the research done the advertisement I chose is about BP, it is a multinational company that provides oil and gas. It is known to be one the.
For example, one advertisement shows a man standing firmly over the women with his hands clenching the Skyy Vodka and two glasses. This suggests that she has no choice but to have a drink with him. The representation of the women lying down and the man standing over her implies that she is dependent on him and he is self-reliant.
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In their advertisement, SKYY wants to show the elegance and grace of drinking their vodka along with the sex appeal of it too. Many of their ad’s are depicted in a sexual manner that often involve the sexualization of both men and women, even having multiple ad’s that show one man with two women.
For me, this ad makes me want to buy a bottle of SKYY vodka to fulfill any fantasies I acquire from the advertisement. In this case, the advertisement is only logical if shown to the correct market. For example, if the advertisement is shown on television within a populated city with a wide variety of possible buyers then the advertisement is absolutely logical.
The advertisement is a full page with little text. It has vivid fiery eye catching colors. Skyy Vodka bottle is being gently iced by a well manicured hand. The bottle is a sharp navy blue with silver print, bolding the Skyy text for emphasize and the entire ad is featured with a red background.
The last advertisement I have selected is the Skyy Vodka advertisement (Fig. ). This advertisement is very similar to the other advertisements by Bacardi and Cuervo, except the other ones included a headline and this one is purely a visual ad. It does not contain any form of text, with the exception of the Skyy Vodka logo on the bottle.
Nike Advertisement Analysis Essay Sample. Every day many Americans sit back and watch the world go by, dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve, success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive.
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This Skyy Vodka ad is an excellent example of the inappropriate nature of advertisements and the negative affect they have on society. The SKYY Vodka advertisement that is featured in Maxim Magazine is not only selling alcohol it is selling the concept of sexuality through images of sexual innuendo.
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In 1992, we set the standard by making America’s first quadruple distilled and triple filtered premium vodka. Twenty-five years later, we’re still making better liquid and better cocktails every day.
Skyy Spirits, which has long promoted its namesake vodka with sexually charged advertising, may have pushed the envelope too far. Its latest ad is provoking ire inside and outside the industry.
What we can see is that in this advertisement, the sign is that if you are a man and drink Skyy Vodka then you will be able to get woman who look like the one in the image. Although this is a very unrealistic expectation to have since it takes a lot more than vodka to woo a woman, especially of this standard, that is the sign that advertisers are trying to get across.